Move complex businesses and organizations forward.
Across business operations, PM/PMO, process improvement and DX, and marketing, we bring order to the issues, decision criteria, roles, and execution plans — and stay involved from decision-making through execution.
Services
Different problems, seen through one shared structure.
Business Operations / BizOps
Bring order to KPIs and priorities, and connect business direction to execution on the ground
PM / PMO
Bring order to stakeholders and open issues, and move complex projects forward
Process Improvement / DX
Bring order to how work actually runs, and move improvement and systematization forward
Marketing Strategy & Execution
Bring order to customer touchpoints and initiatives, and design execution that leads to results
Cases
Selected engagements
Healthcare AI company / Business Operations / BizOps
What was not visible: The path from lead to active deal had never been laid out as a single flow, and no one could explain where opportunities were being lost.
What changed: Sales and marketing gained a shared basis for judgement. Deal conversion improved to roughly 2–3× the previous rate at peak.
Railway operator / Business Operations / BizOps
What was not visible: The real question was not what the organization should look like, but that no process existed for deciding it.
What changed: Stakeholders were brought onto a shared process where they could discuss the question and reach decisions they accepted.
Railway operator / Process Improvement / DX
What was not visible: The work actually ran across departments at the level of each construction project, but the review was starting to proceed in departmental silos.
What changed: Requirements and a rollout approach for a system shared across departments were set out, giving the client a basis for procurement decisions.
Major electronics manufacturer / PM / PMO
What was not visible: The people running each initiative had no shared view of the customer experience leading up to launch.
What changed: The role of each initiative and how they connected were made clear, so everyone involved could work from one story.
Vertical SaaS company / Marketing Strategy & Execution
What was not visible: Marketing, inside sales, and field sales were each optimizing their own KPIs, and the result was not one flow that led to closed business.
What changed: The full funnel was reviewed and given a structure that lets the teams improve it across departmental lines.
Major electronics manufacturer / Marketing Strategy & Execution
What was not visible: Online live streams and in-store events had not been designed to form a single continuous experience for the user.
What changed: The role of each and how they connected were set out. The live stream reached approximately 15,000 views, and store event attendance was approximately 110% of the previous year.
About
Latent LLC · Tokyo, Japan
Our representative has worked across advertising, marketing, business operations, and PM/PMO — supporting organizations in healthcare AI, rail, vertical SaaS, and electronics manufacturing.